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BDC is a culture-first brand consultancy united in solving the biggest equity gaps in America today.

A strategic consulting unit of The Axis Agency, BDC is keenly focused on partnering with leading brands and organizations to help solve the biggest equity gaps in the country today – among them: Health Equity, Economic Equity, and Educational Equity ― through unique brand marketing and communications programs designed to create tangible and lasting, positive change.

Our team of integrated marketing strategists and cultural navigators, together with an advisory board of community and industry leaders, are working to bridge the divides that have historically kept communities of color from equal opportunities.

Connecting Brands + Communities

BDC connects leading brands and organizations (government + non-profit) with diverse consumers, communities, and their respective stakeholders to create a meaningful and authentic value exchange that engages, elevates, and empowers.

Representative of the Market

We understand the needs, values and cultural dynamics of multicultural consumers because we ARE the market. Our team is reflective of the diverse communities we work to serve.

Proudly Independent

BDC is a practice group of The Axis Agency, a leading full-service multicultural marketing agency that is proud to be minority-owned and managed.


Brand marketing + advertising programs designed for lasting community impact

Research + Analysis

AI-Powered Research

Emotional Linguistics

Brand + Community Study

Gap / Opportunity Analysis


Insights Discovery

Program Framework

Positioning + Messaging

Comms + Content

Communications Plan

Content Strategy

Leadership ID + Training


Partner Audit + Identification

Partnership Negotiation

Community Outreach + Engagement

awards + recognitions

A reputation for best-in-class work




PRWeek Awards

Multicultural Marketing

Kaiser Permanente - Mental Health Awareness

Platinum PR Awards

Targeted Segment Outreach - Multicultural

Covered California

PR News' Platinum Awards

Multicultural Campaign of the Year

Pine-Sol - "Makers of Home"

CampaignUS - I&C (Inclusive & Creative) Disruptors

Top Campaigns of the Year

Pine-Sol - "Makers of Home"

DTC Perspectives Awards

Multicultural Healthcare Marketing

AbbVie - Hepatitis C

Modern Healthcare - Heathcare Marketing IMPACT Awards

Integrated Campaign

Covered California

Brand + Diversity Consulting

Leadership Team

BDC's executive leadership team bring over 70 years of combined multicultural market experience. Having counseled countless Fortune 500 brands and organizations in diversity advertising, marketing, and communications, they are committed to leveraging their experience to help close the biggest equity gaps in the country today.

Armando Azarloza


Carmen Lawrence


Wally Sabriá

CCO, BDC Practice Lead

Brand + Diversity Consulting

Advisory Board

Comprised of industry leaders and subject matter experts across the fields of healthcare, finance, and education, BDC's Advisory Board offers a diverse range of perspectives and an unparalleled depth of expertise to guide and inform our client programs.

Kevin E. Hooks


Beatriz Mallory


Allen Gutiérrez


Jonathan Durfield


Elena Otero


Contact us

Is your brand looking to craft, launch, or scale an equity-focused initiative?

We look forward to the opportunity to partner.

Let's Connect